Selected Work
2023 · Web
Saffron Commerce
A headless commerce platform for MENA artisans, supporting 3 currencies, 2 languages, and a checkout that converts 3.2× industry baseline.
Saffron Commerce
Client
Saffron
Role
Full-stack Engineer
Year
2023
Discipline
Web
(01)
Problem
MENA artisans were losing 60% of international sales to cart abandonment. Existing platforms didn't handle Arabic + multi-currency gracefully, and checkout was a 6-step nightmare.
(02)
Solution
Built a headless commerce stack on Next.js + Stripe + Algolia with full RTL support, one-page checkout, and dynamic currency conversion. Server-side personalization shows relevant products per region.
(03)
Outcome
Conversion rate: 7.8% (industry avg: 2.4%). 3.2x lift. Now serves 340+ artisans across 12 countries. Average order value up 47%.
7.8%
Conversion rate
3.2×
vs. industry
340+
Artisans served
+47%
Avg order value
Stack
Next.jsStripePostgresAlgoliaVercel
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